New How It's Made Video Released for Phase II of MI EnergyCore Launch
PRESCOTT, Arizona -- October 3, 2011 -- MI Windows and Doors released a new version of the the its MI EnergyCore iPad sales application featuring a new How It's Made: MI EnergyCore Windows video and updated technical specifications. The release was made in conjuction with the Phase II of MI EnergyCore Window Launch that is being held in Prescott at the Hassayampa Inn from October 4 - 6, 2011.
The iPad sales application was updated for release at the MI EnergyCore Phase II Launch event that brings enthusiastic dealers, vendors, and MIWD personnel together to learn about the new MI EnergyCore product line. The dealers will receive two days of intensive training on the energy efficient windows and will leave as Certified MI EnergyCore Dealers. The event will culminate with a golf tournament that will raise money for the Prescott Area Habitat for Humanity orgranization.
The How It's Made: MI EnergyCore Windows video was produced by Big Picture Video from Prescott and was shot on location at the Prescott Valley manufacturing facility of MI Windows and Doors. It shows the process of how the new energy efficient windows are made using state of the art production techniques starting with glass cutting through the packaging of the finished windows.
"Jeff Roberson, Cadu Medina and the rest of the team from Big Picture did an amazing job in helping us tell the MI EnergyCore story," notes Mike DeSoto, President of MI's Western Division. "The video really shows how the team takes pride making high quality energy efficient windows here in Prescott Valley."
Also added to the iPad sales application were new technical specifications that include U-Values, SHGC, and STC values. The test results were recently received from the testing laboratory and validated the engineering efforts that make the windows more energy efficient, stronger, more secure and quieter.
Mike Maystadt, Technical Services Manager at MIWD, has been testing windows and doors for over 15 years, and said, "I was impressed how well the windows performed. Not only are the windows energy efficient, but when using the Dual Pane TMAX HE STC MAX laminated glass package, they perform better in the sound control area than any other window I've tested. The Slider and Single Hung styles achieved an STC rating of 41 which is exceptional and will offer consumers real value when they are looking for sound control options."
The MI EnergyCore Window System is designed for optimal energy efficiency and high performance without compromising style and functionality. The system’s high performance is derived from a combination of patented AirCell PVC frame technology, TMAX Insulating Glass, and a design that incorporates numerous physical barriers against air and water infiltration.
For additional information about the MI Windows and Doors and the MI EnergyCore Window System, visit http://www.MIenergycore.com.
About Big Picture Video
Big Picture Video is an award winning, Northern Arizona based, full service video production company. They have been serving companies, producers, and TV networks since 1990, and specialize in humanitarian, corporate, promotional and training videos, TV shows, and television and radio commercials. Their staff has earned a solid reputation for its professionalism, ability to work under a variety of situations, and and eagerness to "go the extra mile" to make a production the best it can be. Their services include script writing, directing and producing, location scouting, freelance shooting, editing, casting direction, and audio recording. For more information, see http://www.bigpicturevideo.net.
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