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MI Windows and Doors Awarded Crystal Achievement Award

MI Windows and Doors (MIWD), one of America’s leading window and door manufacturers, was awarded a Crystal Achievment Award for Best Industry Website, Large Manufacturer, from Window & Door magazine. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing, and marketing.

“I am truly impressed by the marketing category winners this year,” says Nicole Harris, Window & Door publisher. “We continue to see fresh ideas in literature and online media. It's also clear many companies are embracing new technologies, not just in making windows and doors, but selling them too.”

MI Windows & Doors launched a special site in 2011 to support its new MI EnergyCore window system. The website was designed from the ground up to take advantage of mobile devices and social media like YouTube and blogging. To make the site as user friendly and media rich as possible, new content such as product videos, customer-friendly blogging features like, “Ask the Expert” and “FAQ” were implemented. The site has been designed around several different customer types with easy access for homeowners who are looking for information about energy efficient windows and doors, professionals like builders and architects who need installation and technical information, and a password-protected dealer portal with tools to help market, sell and support the new window line.

Designed to be device neutral, the site supports all platforms, including all major web browsers, iPads and Android-based tablets, and Smartphones like Blackberrys, iPhones and Androids. It is coded using HTML 5.0 and JavaScript so that animations and videos work on all devices unlike Flash-based sites that exclude many customers who use Apple products. The mobile version of the site will load automatically and provides a robust experience while still allowing users to access the full site if they choose to.

Another unique feature of the website is the ability to create and update a custom iPad application that uses the same content. The application has been rolled out to the MI sales force and MI EnergyCore authorized dealer channel. The application is able to take selected content and download it locally to the iPad so that an internet connection is not needed to view videos, access technical documents, price lists, brochures or sell sheets.

For additional information about the MI Windows and Doors and the MI EnergyCore Window System, visit or follow us on Facebook at or Twitter at

About Window & Door Magazine

Published by the National Glass Association and affiliated with the Window & Door Dealers Alliance, Window & Door is the leading publication serving dealers, distributors and manufacturers of windows, doors, skylights and other fenestration and millwork products for the residential and light commercial market. In addition to the print magazine, Window & Door is available via iPad and Android tablet apps and as an online digital edition. Industry professionals also get their news from the WDweekly electronic newsletter every Wednesday and daily updates on the website

Tags: replacement windows, energycore, MI energycore, MIWD, MI Windows and Doors, energy efficient windows, Crystal Achievement Award